About the Foundation

Why We Started

Gender-based violence is more than a women's issue.

Gender-based violence is one of the world's most widespread yet underfunded human rights challenges. In fragile and conflict-affected settings, it destroys lives, fractures families, weakens communities, and undermines the foundations of peace, justice, and long-term development. Yet despite its profound social and economic consequences, it remains surrounded by stigma and silence. Survivors often face fear, discrimination, and barriers that prevent them from seeking help, while organisations working to support them continue to receive only a fraction of global philanthropic funding.

Lasting change begins within communities.

In places affected by conflict, displacement, and institutional fragility, survivors rarely turn first to international organisations. They seek support from people they know and trust. Local women leaders and survivor-led organisations understand the cultural context, have earned the confidence of their communities, and are often the first—and sometimes the only—source of justice, protection, and hope. We believe that meaningful and lasting change begins by strengthening the leadership that already exists within communities.

Yet these organisations are often the hardest to fund.

Many of the organisations creating extraordinary impact remain invisible to traditional philanthropy. They are often small, locally rooted initiatives operating in complex environments with limited administrative capacity, little visibility, and few resources to navigate lengthy funding processes. As a result, some of the most trusted and effective organisations are also among the least funded. We created Where the Way Leads Foundation to change that—connecting courageous local leaders with the funding, partnerships, and opportunities they need to continue creating pathways to justice.

Our Approach

Two women engaged in conversation, with one listening attentively

We listen first.

We begin by understanding local realities before deciding how we can add the greatest value.

Women gathered in a rural community meeting

We trust local solutions.

We believe the people closest to the challenges are also closest to the solutions.

Woman leading a discussion in a community organisation

We fund flexibly.

We provide support that reflects the realities organisations face, not rigid funding models.

Diverse women participating in a learning and training session

We build capacities.

We strengthen the systems, skills, and resilience that enable organisations to thrive over the long term.

Woman speaking confidently at a podium

We strengthen leadership.

We invest in courageous leaders whose vision, trust, and commitment drive lasting change within their communities.

Women collaborating around a presentation board during a workshop

We connect communities.

We bring together local leaders, donors, and partners to share knowledge, build relationships, and expand opportunities.

We make sure no one has to walk alone.

Our Future Vision

We believe the future of philanthropy lies not only in funding projects, but in strengthening the people, organisations, and networks that create lasting change.

Our vision is to help build a global community of local leaders advancing survivor-centred access to justice—connected through shared knowledge, trusted relationships, and access to expertise, technology, and opportunities that strengthen both their leadership and their organisations.

As this community grows, we hope to contribute to a new model of philanthropy: one that recognises local leadership earlier, invests more flexibly, shares power more intentionally, and values trust and long-term partnership alongside accountability. By helping shape this ecosystem, we believe more organisations will gain access to the resources they need, and more communities will be able to build lasting pathways to justice.

Who we are

Our Fund is stewarded and backed by women leaders across human rights, business and finance.


FUND HOLDERS

Marianela Santos

PHILANTHROPIST & BUSINESS LEADER

KALPA VENTURES

BUSINESS - PHILANTHROPY - ESG

Marianela has more than thirty years of experience as a serial and social entrepreneur, business leader, and board member. Marianela serves as the CEO of Kalpa Ventures, a Mexican family fund that supports inclusion and sustainability enterprises and initiatives. Marianela’s work spans ESG, finance, technology, social enterprise, workplace inclusion, and long-term social mobility. Marianela brings financing expertise to the Fund and will engage leaders in business and finance to capitalise the Fund.

Arfat Selvam

RETIRED CORPORATE LAWYER & PHILANTHROPIST

FORMER MANAGING DIRECTOR,DUANE MORRIS & SELVAM LLP / SELVAM LLC

CORPORATE LAW - PHILANTHROPY

Arfat has over fifty years of experience as a corporate lawyer in corporate finance, with a career at the forefront of Singapore’s financial services and capital markets development. Arfat’s work has spanned mergers and acquisitions, corporate restructures, takeovers, capital markets fundraising, privatisations, cross-border investments, financial services, and international joint ventures. Arfat’s career reflects a long-standing commitment to strengthening institutions, advancing pro bono service, and supporting public-interest leadership. Arfat will steer the Fund’s corporate governance, in addition to raising awareness and resources for the Fund.

Yalda Aoukar

CO-FOUNDER AND MANAGING PARTNER, BRACKET CAPITAL

YOUNG GLOBAL LEADER, WORLD ECONOMIC FORUM

INVESTMENT - PHILANTHROPY

Yalda has nearly ten years of experience leading Bracket Capital, a global private markets investment platform with offices in Los Angeles, London, and Doha. Yalda is one of the few female General Partners and founders in venture capital worldwide. As Co-Founder and Managing Partner of Bracket Capital, Yalda has helped deploy more than $1.5 billion into disruptive, high-growth technology companies. Yalda brings financing expertise to the Fund and will engage leaders in business and finance to capitalise the Fund.


EXECUTIVE MANAGEMENT

Natasha Latiff

INTERNATIONAL LAW - HUMAN RIGHTS - GENDER JUSTICE

Natasha is an international human rights lawyer, and, co-founded two award-winning non-profit human rights organisations to respond to gender-based violence. She has more than fifteen years of experience advancing access to justice and reparations for survivors of gender-based violence in some of the most complex countries. She has built legal teams, and, supported civil society leaders and survivors across Afghanistan, South Sudan, Vanuatu, Pakistan, Argentina, Kenya amongst others. Natasha brings practitioner experience to funding and supporting survivor-centered justice work in conflict and fragile settings.

INTERNATIONAL LAWYER FOCUSED ON GENDER-BASED VIOLENCE AND ACCESS TO JUSTICE

CO-FOUNDER OF TWO AWARD-WINNING NON-PROFIT ORGANISATIONS

YOUNG GLOBAL LEADER, WORLD ECONOMIC FORUM

FELLOW, INTERNATIONAL WOMEN’S FORUM

Rachel Kang

PROGRAMS & OPERATIONS ASSOCIATE

VANDERBILT UNIVERSITY

GLOBAL SHAPERS COMMUNITY, WORLD ECONOMIC FORUM

YOUTH LEADERSHIP - LAW, POLICY & SOCIAL IMPACT

Rachel is an emerging legal, policy, and social impact professional supporting the establishment and strategic development of the Foundation. Rachel is a senior at Vanderbilt University studying Human & Organizational Development and Legal Studies, with academic and professional interests spanning law, governance, international human rights, humanitarian policy, and gender justice. Rachel supports grantee research and assessment, partnership engagement, communications, governance coordination, and institutional development for the Fund. Rachel brings experience in public service, congressional operations, policy research, civic leadership, and youth-led social impact.


ADVISORS

Sanaa Souidi

MANAGING DIRECTOR
HEAD GLOBAL FACULTATIVE REINSURANCE AT SWISS RE

YOUNG GLOBAL LEADER, WORLD ECONOMIC FORUM

REINSURANCE - BUSINESS - EDUCATION

Sanaa has over fifteen years of experience in the global reinsurance industry. Sanaa is Managing Director and Head of Global Facultative Reinsurance at Swiss Re, where Sanaa oversees property, casualty, financial lines, and special risks facultative business worldwide. Based in Zurich, Sanaa is also a member of the P&C Reinsurance Management Team. Sanaa brings her expertise in risk, analytics, investment, business leadership, and education-focused social impact.

Judit Pach

ADVISOR TO THE CEO OF MET ASIA ENERGY

FORMER AMBASSADOR OF HUNGARY TO SINGAPORE, BRUNEI, INDONESIA, TIMOR-LESTE AND ASEAN

MENTOR AND ADVOCATE FOR WOMEN’S LEADERSHIP AND YOUTH EMPOWERMENT

DIPLOMACY - GOVERNMENT RELATIONS – STRATEGIC PARTNERSHIPS

Judit has more than twenty years of experience connecting people, institutions, and ideas across cultures, sectors, and regions. Judit is a former Ambassador of Hungary to Singapore, Brunei, Indonesia, Timor-Leste, and ASEAN. As an Ambassador, her work spanned international relations, economic diplomacy, strategic partnerships, communications, and business development. Beyond Judit’s diplomatic and private-sector work, Judit is a long-standing mentor and advocate for women’s leadership and youth empowerment.